Central Majorca, for example around Inca, offers some superb opportunities to enjoy great Majorca shopping, and sample some of the best Mallorca wines. Some may presume that all Majorca has to offer is on the coast. Well, you'd be mistaken and for the real Majorca one has to head inland a little! Central Majorca holds a thriving agricultural community growing fruit, wheat and vines to the east and west producing internationally renowned Mallorca wines.
For the best markets you should head to Es Pla (the plains). There's the odd luxury hotel and villa inland as well, and a few surprise centres such as Inca, renowned for it's leather production and Majorca shopping outlets including 'Land of Leather' and a huge Camper Shoes Warehouse (bargains here!). Santa Maria del Cami in central Majorca is famous for it's wine production. Lloseta to the south east of Soller is famous for it's cloth and it's shoes and Alaro close to Lloseta produces beautiful Mallorca ceramics.
Easily accessible from both Palma de Mallorca and the Bay of Palma resorts such as Magaluf and S'Arenal, the Binissalem Mallorca wine region is situated in the centre of Majorca and consists of the municipalities of Santa Maria del Camí, Binissalem, Sencelles, Consell and Santa Eugénia. Perhaps one of the best known wine producers on Majorca is Bodega de Jose Luis Ferrer, situated on the southern tip of Binissalem. You can visit this vineyard, and many more in the region. Most have shops where you can purchase these superb wines.
For Mallorca fine food check out the area around Inca! You'll discover quite a few old wine cellars, now converted into charming restaurants in Inca. See also Algaida and Randa, both are superb locations for fine Mallorcan dining and Mallorcan wine. There are many cellars, and people visiting local sanctuaries around Llucmajor often frequent them, as do many Palma residents. Check out the 17th century convent Es Eco de Randa Hotel & Restaurant on C/Font 13, in Randa. This is a superb dining venue with terraces and beautiful gardens and a large dining room. In winter they have roaring open fires going and oil lamps. Expect traditional Majorcan fare here, with suckling pig and so forth.
Head into central Mallorca for the best of Mallorcan traditional food. Now then, we're really coming to Mallorcan cuisine supremo. In Santa Maria check out the Tompe L'oeil, with famous chef Marc Fosh who has a healthy living edge to his exquisite creations. Ever tried truffles, well you can get them here. Pigeon salad anyone?
Santa Maria's main square offers a selection of restaurants. Choose C'an Calet with it's patio and value for money food, or take breakfast or coffee at Cafe Hostals on Placa dels Hostals.